Self-Printed: The Sane Person’s Guide to Self-Publishing, by Catherine Ryan Howard #SelfPrintedSplash

Catherine Ryan Howard is a writer, self-publisher and caffeine enthusiast from Cork, Ireland. SELF-PRINTED: THE SANE PERSON’S GUIDE TO SELF-PUBLISHING (3rd edition) is out now in paperback and e-book and available from Amazon. Follow the #selfprintedsplash on Twitter today (Friday 24th) and/or visit for your chance to win an amazing prize that will get your self-publishing adventure started!
“SELF-PRINTED is my self-publishing bible. It taught me how to format, create and upload my e-books and print-on-demand paperbacks. It showed me practical things such as how to build a website/blog and how to promote my books. More importantly, it taught me how to compete with the professionals. Just look at the results – The Estate Series has sold nearly 100,000 copies and following that I got a traditional book deal with Thomas & Mercer too, so I’m now a hybrid author. Jam-packed full of hints and tips all in one place, I’m always referring back to it. In a word, it’s priceless.” – Mel Sherratt, author of The Estate Series and DS Allie Shenton Series
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Every writer, whether self-published or “traditionally” published, should have a copy of “Self-Printed,” by Catherine Ryan Howard in their toolkit. It’s my publishing bible, and a book I have highly recommended to all my writer friends. The book is written in Catherine’s witty, humorous style, so it feels as if a good friend is guiding you through an otherwise (at times) completely head-wrecking process. It’s full of brilliant tips and guidelines, covering such topics as:
  • How to build an online platform
  • How to publish e-books and paperbacks
  • How to sell your books
  • Money and tax matters
  • Branching out to workshops and speaking engagements
I’m delighted to be participating in Catherine’s launch of the third edition of “Self-Printed: The Sane Person’s Guide to Self-Publishing” via her self-printed splash today. Here are Catherine’s top 3 lessons learned on her self-publishing journey so far:
1. Patience is key. You need to wait until your book is ready for the world, until you’ve reworked and rewritten it until it’s the best you can possibly make it. Then you need to wait to self-publish your book – wait until you’ve checked your formatting again and again to make sure it’s absolutely perfect, and until after you’ve implemented your promotional plan. (Even if you’re ITCHING to publish it right now.) Then, you have to wait for the world to turn their heads and see your book and go, Hmm. That looks interesting… which might take weeks, months or even years. But it’ll never happen if you don’t wait. So patience is key to the whole process – which, this being a process you could theoretically do in a weekend if you were so inclined, is not the easiest thing to implement!
2. Don’t read your reviews. Good, bad, acidic or embracing – it does you no good to read any of them. You’ll never forget a single word of the bad words, and never be able to recall the good ones. Just ignore them completely. It’s the only way to stay sane. (If you can’t avoid this, make sure you at leastdon’t respond to your reviews. It never ends well.)
3. If you don’t love it, don’t bother.  I’m always amazed when I meet self-publishers who hate self-publishing. They loathe all techie stuff. They think social media is silly. They think promoting yourself is mortifying. Well, when you add those up together, you get hating self-publishing. But of course, they want the sales and the royalty cheques. Just how do they think they’re going to achieve those sales and generate those royalty cheques…? You need to love this – or at least, like this – in order to succeed. What entrepreneur or self-made millionaire do you know who says, “Well, actually, I hate all this. I wake up every morning and think UGH!” Don’t you actually hear them say things like, “I can’t wait to get out of bed every morning” and “this is my passion” and “find a job you love and you’ll never have to work a day in your life”? If you don’t like self-publishing, please: don’t bother doing it. You’re not going to succeed anyway, because you need passion for this, which you clearly don’t have. So don’t waste your time. Plus, if you do self-publish, the rest of us will have to listen to you moan…

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